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Brand Journey

Established in 1972, Rachna Saree Emporium was the brainchild of Mr. C.R. Golani who dreamt to make a mark in the Indian ethic wear industry. With humble origins, it began operations with a staff of merely 9 people on a small scale of 600 sq. ft. in Bapu Baazar which is one of the greatest tourist hubs in Jaipur.

Rachna started off as a retail showroom wherein we traded in sarees and gained massive popularity amongst both localities and tourists. Our traditional sarees from Kolkata, Surat and Mumbai with exquisite embroideries, Jaipur’s stunning local prints with handwork and Rajasthani Gota Patti made us a household name. Owing to the incredible response we received from our customers, we changed our name to ‘Rachna Saree Fashion’ which helped us earn great recognition from 1985 to 1995 and the next generation took the business forward and went on to open a sub firm called ‘Rani Sahiba’. Rani Sahiba’s USP was its beautiful unstitched suits and readymade gowns.

The relentless hard work of the family led to extraordinary growth of the firm and also led to the establishment of Roop Nikhar Fashion in 2002. Since then there was no turning back for us. Traditional aesthetics combined with an ultra-modern spirit to cater to today’s women, our endeavor has always been to use fashion as a voice to empower women and promote India’s culture and ethnicity.

Why to choose Us?

Here to spoil you for choice with refreshing palettes, never seen before styles and silhouettes, chic designs and gorgeous traditional wear.From unstitched to trendy readymade fashion, Rachna’s brings to you a humongous range of clothing for all your special occasions. Browse through our exclusive range of designs,made from high quality fabrics with great aesthetic appeal.

To top it all, we have a dedicated team working towards making sure your shopping experience is hassle-free, from the comfort of your homes with the click of a button. So, what are you waiting for? 

Happy shopping!